Becel ProActiv
Becel ProActiv Experiential Activation
For World Heart Day, Brand Connect partnered with Becel ProActiv to deliver an engaging experiential activation, featuring custom installations, product sampling, and expert nutrition advice, all aimed at raising awareness of heart health and the benefits of ProActive.
THE ASK
In celebration of World Heart Day, Becel ProActiv sought to create an impactful activation to raise awareness about heart health and the benefits of its ProActiv product range. The goal was to engage the public, educate them about the products’ health advantages, and offer a memorable brand experience that reinforced Becel ProActiv's commitment to heart wellness.
THE IDEA
We envisioned an interactive and educational experience that combined brand presence with professional advice. The concept included a custom-made ProActiv installation to highlight the product range, sampling opportunities for attendees, and the presence of a professional nutritionist to provide valuable insights into heart health.
THE SOLUTION
Brand Connect brought the concept to life with a vibrant, branded activation space featuring tailored installations that showcased the ProActiv products. Attendees were welcomed by a promotional team offering product samples of their choice. The highlight was a dedicated area where a professional nutritionist provided personalized consultations and explained the heart-health benefits of the ProActiv range.
What made this activation even more remarkable was that Brand Connect took the concept beyond borders, traveling to Greece to implement this activation in Athens and Thessaloniki. This seamless combination of education, sampling, and engagement created a well-rounded experience for the audience, demonstrating Brand Connect's ability to deliver excellence in any market.
THE RESULTS
The activation successfully educated attendees about the heart-health benefits of ProActiv, created meaningful connections with the audience, and enhanced brand visibility. Visitors left with a better understanding of the products and their benefits, making the activation a memorable and impactful success.
